Ethiopia Puts Logo on Its Hottest Export
Wall Street Journal (no link available)
Nation Casts Its Coffee As a Luxury Brand, Strikes a Starbucks Deal
AARON O. PATRICK
May 15, 2008; Page B7
London
A small design firm here was recently hired by an unusual client with an unconventional request: The Ethiopian government commissioned Brandhouse to come up with a logo that will make consumers feel like they are drinking a luxury when they have Ethiopian coffee.
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