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28 October 2008 "Tsehai Loves Learning" wins Pre-School Category at Japan Prize 2008 International Contest for Educational Media Tokyo, Japan, – "Tsehai Loves Learning," a popular educational children's media project in the local Ethiopian language of Amharic, won the top prize in the pre-school category at the Japan Prize 2008 International Contest for Educational Media. Beyond the international recognition associated with this award, the prize includes an ornate trophy and $3,000 USD. "Tsehai Loves Learning" topped 30 other programs which were entered into the category from around the globe. The Japan Prize was established in 1965 by national Japanese broadcaster NHK. The annual festival honors the top educational programs world-wide. At the award ceremony, project co-founder Bruktawit Tigabu was honored with the chance to meet and discuss her efforts with His and Her Imperial Highnesses Crown Prince Naruhito and Crown Princess Masako, heirs apparent to the Japanese throne. "We were competing against educational television programs, Web sites, games, and interactive toys from places like Germany, Sweden, Canada, the United States, and Japan. Most of these programs have budgets that are at least 10 to 20 times higher than ours, so we were just happy to be accepted to this contest. It's such a thrill to win," said Bruktawit. The winning episode of "Tsehai Loves Learning" centered on understanding love. "In this episode our main character Tsehai, a six-year old giraffe, learns all about love: how it feels, what it means, and how challenging it can be to express it, all through the care of her pet butterfly," said Bruktawit. The episode also employs phonetic methods to help children learn the Amharic letter "Seh." This is the second major international award won by "Tsehai Loves Learning," in 2008. Whiz Kids Workshop, the creators of "Tsehai Loves Learning," also won the Prix Jeunesse 2008 International Children's Television Festival – "Next Generation Prize" in Munich, Germany this past May, for the episode "Tsinat" about the care of children orphaned by HIV/AIDS. "The Prix Jeunesse prize recognized 'Tsehai Loves Learning' for its social impact as well as the quality of the production relative to its low budget," said co-founder Shane Etzenhouser. "Japan Prize focuses on the educational value of the content, so 'Tsehai' has now been recognized internationally for quality, social impact, and educational value. "It's very hard to make this show, and even harder to get it out to the children of Ethiopia. Sometimes we get very discouraged. It's really wonderful to win a prize like this; it encourages us to keep trying, and hopefully makes it a little easier to win international support for our efforts," stated Etzenhouser. The show's creators were able to attend the festival thanks to the UNESCO field office in Addis Ababa. "UNESCO was the first organization to believe in our project, and continues to be our most consistent partner. They are helping to build the capacity of this project through trainings and through networking opportunities like this one," said Bruktawit. "We made many connections with children's television producers and broadcasters throughout the world. We're hopeful that this prize and the connections made will lead to something which will really stabilize the 'Tsehai Loves Learning' project," said Etzenhouser.